Turning a complex data platform into a clear story
A new website and messaging framework that helps Lumen Labs explain its analytics platform in seconds, not slide decks.
- Client
- Lumen Labs
- Industry
- B2B Software
- Year
- 2025
- Duration
- 12 weeks
01Overview
Lumen Labs builds analytics infrastructure used by some of Europe's largest retailers. The product was powerful, but the website read like an engineering spec, and sales calls opened with twenty minutes of explaining what the company actually did.
Results
2.1×
demo requests in the first quarter
0.8s
to load the main content on mobile
35
campaign pages launched in-house
02The challenge
Lumen's buyers range from data engineers to finance directors. The new site had to earn the trust of the first and be instantly clear to the second, and the marketing team needed to publish pages without waiting on developers.
03Our approach
Messaging before pixels
We interviewed customers and the sales team to find the three outcomes buyers care about most, then rebuilt the story of the platform around them.
Data you can see
Instead of stock screenshots, we designed animated product diagrams that show how data moves through Lumen in real time.
A site the team can run
We built the site on a headless CMS with a library of flexible page sections, so marketing can launch a campaign page in an afternoon.
04The outcome
Demo requests doubled in the first quarter after launch, and the sales team now opens calls with the website's own diagrams. Pages load in under a second on mobile.
Prospects now arrive on calls already understanding what we do. Our sales cycle is shorter because of it.
Project team
James WhitakerManaging Partner
Daniel TanHead of Engineering
Sofia MarínStrategy Lead
Rafael CostaMotion Director