Launching an e-bike that sold out in nine days
A launch film, motion system and campaign for Volta's first folding e-bike, live in six cities on the same morning.
- Client
- Volta Mobility
- Industry
- Mobility
- Year
- 2026
- Duration
- 10 weeks
01Overview
Volta spent three years engineering a folding e-bike light enough to carry up a flight of stairs. With one launch window and a modest budget, the team needed a campaign that would make city commuters stop scrolling and start pre-ordering.
Results
9 days
to sell out the first 4,000 bikes
6.1M
organic views of the launch film
6
cities launched on the same morning
02The challenge
E-bike advertising is a sea of sunsets and mountain trails. Volta's buyers are city commuters who care about stairs, trains and small flats, and the campaign had to speak to that reality in six languages at once.
03Our approach
The everyday, made heroic
Our campaign idea, Carry On, celebrates the unglamorous moments of a commute: the station stairs, the crowded lift, the hallway of a fourth-floor flat.
A motion system, not a one-off film
We built a kit of animated typography and product renders that Volta's own team can recut for every channel and every market.
Six cities, one morning
Posters, social and the launch film went live on the same morning in Amsterdam, Berlin, Copenhagen, Lisbon, London and Paris.
04The outcome
The first production run of 4,000 bikes sold out in nine days. The launch film passed six million organic views, and Volta has since reused the motion kit for two more product launches.
The campaign looked like it came from a brand ten times our size. We sold out before the bikes left the factory.
Project team
Ana FerreiraFounder & Creative Director
Sofia MarínStrategy Lead
Rafael CostaMotion Director